Creativity is the Essence in the art of jewellery making believes Bhuramal Rajmal Surana (Johuree) who is among the best known jewelers in India. According to Chandra Surana fashion trends is a very fickle term – changing clothes everyday is an affordable idea, but it is not so with jewellery, so he advises that it is important that customers make correct investment choices.” “I dislike using the word ‘Trends’ which implies following a collective and fleeting obsession. A jeweller should constantly strive to create pieces that are distinctive and timeless at their core, keeping their originality intact.” said Mr. Chandra Surana while speaking to media on the occasion of the recent exhibition held in their showroom titled Treasures of Jaipur. The event was well received by the Kolkata jewellery connoisseurs and received a great deal of acclaim.
Keeping the Tradition Alive:
The tradition of making exquisite royal jewellery inspired by the times of Rajas and Maharajas is a specialty, practiced and preserved by Bhuramal Rajmal Surana Johuree Jewellers since 1975. A standout in the field of exclusive jewellery makers of India, Bhuramal Rajmal Surana Jewellers is famous for exclusive designs, meticulous detailing and immaculate attention to the fine art of jewelry making. Excellent craftsmanship and unique depiction of jewelry designs has made this brand an endeared name with celebrities across the globe and the list of clientele runs long and elaborate including names as Princess Diana, Maharani Gayatri Devi, Bollywood celebs as Amitabh Bachhan, Rani Mukherjee, legendary sportsperson as Sachin Tendulkar and lots more.
The specialty of the brand is that it strikes a fine balance between the traditional and the contemporary. This November Bhuramal Rajmal Surana Jewellers held an exhibition in Vaibhav Plaza, Kolkata, from 27th to 30th which showcased their latest streamlined collection for winter weddings and other occasions.
When Heritage gets a Modern Touch:
Taking the family business to a different platform altogether, Chandra Surana, conservator and genius behind the success of second generation Surana advocates change. It is under his patronage that jewellery making enjoys a combined approach of the traditional and the modern. ‘in the age of globalization you cannot box yourself in the confines of a single type – you have to give into the new. And the new means a unique blend of the good old past and the quirky present. Our exhibition upholds this sentiment and displays a vast range of jewellery which is sure to inspire awe with the conservative and the liberal.
Excellent Craftsmanship: Design, texture and polish plays a huge role in the overall appearance of jewelry. At Surana every worker is committed to give the best so that the end product stands out excellent in terms of quality, make and investment.
Jewelry Expressing your Emotion: Jewelry is a great way of expressing feelings and emotions. Women love to match their jewelry not only with apparels but also to their moods and emotions. Hence Surana Jewellers have taken special care for every emotion attached to Jewelry. The exhibition which brings out the current styles in modern bridal jewellery will surely take your breath away.